The effect of website quality and government regulations on online impulse buying behavior
نویسندگان
چکیده
منابع مشابه
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Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality
Research Article John D. Wells University of Massachusetts Amherst [email protected] Veena Parboteeah Eastern New Mexico University [email protected] Joseph S. Valacich Washington State University [email protected] With the proliferation of e-commerce, there is growing evidence that online impulse buying is an emerging phenomenon, which has been the focus of researchers from a variety of d...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2020
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2019.11.015